Aug

Relax, lets talk…

By admin

“I am not going to sell you anything today.” Then, “In fact I don’t work with a lot of the businesses I speak to. I am pretty expensive and I only work with companies that are ready for explosive growth. So today is just so I can get to know your business.”

I look for the following:

• Does the company have a USP? Does every employee, vendor, customer know their USP? Is it integrated in all their advertising?
• Do they meet and greet their customers properly?
• Do they answer the phones properly?
• Is the staff courteous & helpful?
• Is the staff trained to handle sales properly?
• Are they priced properly? I always want my clients in the Top 25% of pricing. We will offer better service, warranty, bundling of product, etc.. to meet the customers expectations of price.
• Is the company marketing enough products?
• Are they UP selling, Cross selling, Down selling, bundling products, maintenance agreements, etc…
• Do they have a website?
• Does the site Convert prospects to buyers?
• Does the site need to be redesigned?
• Has the company claimed their Google Maps?
• Are they located in the Major Vertical Directories?
• Do they have any Soc Sites like Twitter, Linkedin, Facebook, etc..?
• Do they accept all Methods of Payment?
• Are they doing any Joint Ventures? Any other alliances?
• Do they belong to any Organizations to help promote business, Chamber of Commerce, BBB, Local charities, etc…?
• Do they have a powerful Guarantee?
• Do they have the proper work hours? Could you separate yourself from others by being open sooner or longer than other businesses?
• Do you make it easy for customers to Buy from YOU? Do you offer financing, easy payment terms, all credit cards, PayPal, Google checkout, etc…?
• Are they doing any Press Releases?
• Have they gathered Testimonials and are they using them in Print media?
• Are they using any Celebrities to endorse their business?
• Are they using Centers of Influence to get more business?
• What Profit leaks is in your marketing? Are they Tracking results?
• Are they Tracking the conversions of Prospect to Buyers?
• Do they know the LTV (Lifetime Value) of a customer? This allows them to spend the maximum upfront to acquire an Initial customer.
• How are they doing Customer & Prospect follow up?
• Are they using Newsletters?
• Do they have a blog?
• Do they have regular email campaigns?
• Are they Maximizing ALL media? Are they doing every single media that offers a ROI of 1-1?
• Have they created Sister sites?
• What is the average ticket size?
• How can it be increased?
• Is the client utilizing his customer database?
• How does the company treat their best customers?
• Are they doing any Direct Mail campaigns?
• Are the premises clean, their vehicles, bathrooms, etc…?
• Do the employees wear uniforms, do they have a dress code?
• Have they researched the competition?
Then we talk about these…..
Create a Google/Yahoo! Local Map listing (FREE)
Get your client listed in the Vertical Directories (FREE)
Set up AWeber, write a few auto-responders (Client pays)
Now place a Lightbox or email capture on their website (FREE)
On Page SEO (Title tag, Meta tag cleanup will suffice, FREE)
Free Press Releases (scribble something and post it up, FREE)
Free Blog
Free Twitter account
Write some Free Articles and post to Ezine (FREE)
Have the client call his Merchant account and Print email capture on every receipt. Customer can get “Preferred Offerings” Great for any Restaurant and Retail stores (FREE)