Market Research and Online Publishing
ByAre you tired of paying for advertising and marketing that doesn’t provide an adequate ROI? Traditional forms of advertising, typically known as “interruption marketing”, rely on a very small percentage of it’s audience to respond and, hopefully, convert into customers.
Hoping for a 1%-2% response from your marketing efforts is simply unacceptable, in our view. There are far more effective methods of reaching your audience, so that your message will only be viewed by individuals who are highly targeted and interested in your products or services.
More importantly, once your message is in front of the correct audience, it is critical that you present your company to them in the proper way. Inundating your target audience with advertisements and conventional marketing methods will have extremely limited results (if any).
It is vitally important that you reach your target audience through methods that they will appreciate and value.
We are a Publishing & Media Distribution firm. We specialize in providing highly targeted, optimized campaigns for our clients.
We begin each client relationship with identifying the objectives of your campaign. Unlike the majority of Publishing & Media Distribution firms, we do not utilize a “one size fits all” approach. We recognize that each market, niche, and sub/micro niche has unique characteristics. We are sensitive to your market’s individuality and we will customize an approach that will be consistent with these unique qualities.
We strongly believe in not only letting our clients know what we are doing for them, but also why we have selected specific approaches as well. While many firms downplay the importance of keeping their clients “in the loop” on certain details, we encourage an open dialogue with all of our clients, so that you will understand the big picture strategy, as well as the finer points of the methodology that we are implementing for you.
While we implement highly sophisticated strategies for our clients, we also pride ourselves on being your friendly advisor, when it comes to discussing your needs. We would be delighted to speak with you to learn more about your company and share some ideas on how we can help you reach your goals.
While we provide highly customized and diversified campaigns for each of our clients, we’ve included a general overview of the services and strategies that we offer.
We utilize a highly efficient, two-part strategy for properly getting your message in front of the correct audience. First, we use a proprietary method for identifying how your audience is searching for you. We also consider other key metrics, such as competition levels, to better understand your market. We refer to this first step as the “Market Research” phase.
Once we understand these essential metrics, we develop and distribute media that will be consistent with the data that was identified during the market research phase. We appropriately refer to this second step as the “Development & Distribution” phase. Both elements of this two-part strategy work in concert with one another. Specifically, as the metrics derived from the market research data change, so will our Development & Distribution strategy.
In addition to this two-part strategy being a highly effective method of reaching your audience, it is also a client-friendly approach, as it allows you to have a greater level of clarity, when it comes to understanding the logic behind the strategies that we implement on your behalf.
We invite you to contact us through the method that works best for you. We give you our personal assurance that your information will remain confidential and will never be shared with third parties.
OnlinePublishingGroup.com
Office Hours:
Monday – Friday
9:00am – 5:00pm
1-800-341-3593
Prefer to reach us via e-mail?
Be sure to specify, in your e-mail, the best way for us to contact you.
jamesptyler@online-publishing-group.com
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